Commentary and Theory with a yinzer slant #year9

Paul Rabil “Forward” with Warrior and New Balance

Long form commercial announcing Rabil’s new five year deal with Warrior and New Balance.

If you were¬†hoping for something similar to The Move, which was also shot by TLN, you’ll be let down. Twelve seconds into Paul Rabil: forward, Rabil credits his Warrior deal with helping him win “multiple MLL championships.” This is not a documentary but an ad and that’s okay!

Whether this project was the brain child of Warrior, New Balance, TLN, or Rabil, hard to argue the importance of social media and content production to Rabil’s career. Not sure anyone other than fellow Hopkins middie Kyle Harrison has used the internet better.

Behind the scenes footage with Colin, Samir,  and Paul is a far more authentic and therefore a touch more interesting.

Of course filming at Harvard is curious as they are very much an STX/Nike lacrosse program.

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