[…] They’ve gained some ground in 2016 if only because of contractual obligations. Since an initial flurry of likely sponsored tweets from Lacrosse.com, the lax arm of the brand has been silent on social. Do they even have an adidas lacrosse social channel? At this time, we’re fairly obsessed with adverbs and ranking a company’s interest in their lacrosse brand based on how active they are with content marketing. […]

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