Commentary and Theory with a yinzer slant #year9

Nike Huarache V Creator Promo Video

Finally, an interesting Nike promo.

Far more creative than an athlete talking into the camera.

Nike, not only recently returned from a three month break from Twitter, they’ve also purchased a promoted tweet to help share this video and promote the cleat.

Lax.com has these babies for $109.99.

Far more enticing than the Water Pack cleats, maybe because the WP cleats were 90% black.

Maybe this promo material, a recent return to Twitter, and the custom glove designer, has us thinking Nike is loading up a bit more on their lacrosse division.

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