Similar to the Pannell commercial from last year.
Shot of dude running.
Shot of dude lifting.
Shot of dodging.
No train in the Rabil commercial though.
Compare those to this brilliant Nike advertisement by Wieden & Kennedy from 1996.
Not only did that ad probably cost more than every lacrosse ad combined, but every soccer player was walking around for months popping his collar and saying au “revoir.” Has there been a lacrosse commercial that has come a fraction as influential? (I even purchased a shirt that had the image of the demon goalkeeper on the front and Au Revoir on the back.)
Speaking of Nike, this commercial probably cost $4000. And when it came out, how many kids could recognize the speaker?
A more action packed Nike commercial features a dude running, unrealistically dodging (truck sticking a helpless short stick and literally splitting a double team), and shooting.
Perhaps unfair to consider that dodge unrealistic when the 1996 soccer commercial included winged creatures and flaming soccer balls.
The money these companies are spending on adverts might reveal just how much of a niche sport lacrosse is relative to say the world’s game or basketball.
People that hate Kobe and Kanye liked that spot.
Are the lacrosse companies hiring outside agencies (what would W&K do for lacrosse) or is it internal? Who is deciding any of these spots help sell their product?
When they don’t have Rabil doing the sports, Warrior commercials tend to be embarrassingly lowbrow:
But, Warrior has been pushing the envelope so much that short of a snuff film no one really cares about their edgy content.
Maverik put their athletes on a farm three years ago thanks to Jalbert Films.
Was this the last STX commercial made?
Slightly more interesting than this spot which strangely featured a close up of two Cascade helmets colliding…
Does a company need to bring Hollywood actors to help sell their merchandise? No. Could lacrosse commercials be far more compelling and interesting? Yes.